“The Undefeated” – Sarah Palin Documentary – Expands to Additional Markets This Weekend – Defies Critics.

Stephen K. Bannon - beats the odds (critics)- image: Liberty Speaks Blog

The apparent downplay of Steve Bannon’s, “The Undefeated”, a documentary released last weekend, has defied the “spin” of general media bias, and will now open in additional markets, with more outlets added in markets where the film is currently playing. The highest grossing markets were in California and Arizona, where Orange County and Phoenix saw $11,000 plus per screening gross , prompting a wider distribution. The film, which has been entirely promoted through social media, will now be showing in the following theaters: (Politico:)

Ahwatukee 24 4915 East Ray Road Phoenix, AZ 85044 - DMA: 16

Arizona Center 24 565 N. 3rd Street Phoenix, AZ 85004 – DMA: 16

Barrett Commons 24 Theatres 2600 Cobb Place Lane NW Kennesaw, GA 30144 (Atlanta) DMA: 9

Block 30 @ Orange 20 City Boulevard West Orange, CA 92868 (Los Angeles) DMA: 2

Colonial 18 Theatres 825 Lawrenceville – Suwanee Road Lawrenceville, GA 30245 (Atlanta) DMA: 9

Concord Mills 8421 Concord Mills Boulevard, Concord, NC 28027 (Charlotte) DMA: 28

Foothills 15 7401 La Cholla Blvd. Suite 144 Tucson, AZ 85741 –DMA: 75

Grapevine Mills 30 Theatres 3150 Grapevine Mills Parkway Grapevine, TX 76051 (Dallas)

DMA: 7

Highlands Ranch 24 103 Centennial Road Highlands Ranch, CO 80126 (Denver) DMA: 19

Indian River 24 6200 20th Street #600 Vero Beach, FL 32966 (West Palm Beach DMA: 48

Mayfair Mall 18 2500 North Mayfair Road Box M-146 Wauwatosa, WI 53226 (Milwaukee) DMA: 32

Ontario Mills 30 4549 Mills Circle Ontario, CA 91764 (Los Angeles) DMA: 2

West Oaks 14 9415 West Colonial Drive Ocoee, FL 34761 (Orlando) DMA: 21

Willowbrook 24 Theatres 17145 Tomball Parkway Houston, TX 77064 – DMA 10

DMA Sourcing: Top 100 Film Markets.

Putting things into perspective for the critics and those who may nay-say:
As to how well this film did at the box office opening weekend: (According to Box Office Mojo.com):
“The Undefeated”, compared to Box Office Top Grossing Films such as the Latest Harry Potter release and “Winnie The Pooh”, placed 6th out of 10 films opening that week. Putting things into perspective however, the film also opened in 10 cities compared to the aforementioned which opened in 4,375 and 2,405 theaters nationwide. In comparing apples to pseudo apples, Michel Moore’s Film (darling of the critics), “Capitalism, a Love Story”, opened in 962 theaters with an average gross of $4,623. Bannon’s film, which was not fueled by glowing reviews by the NYTimes (al la Moore’s films), has comparatively bested the Left’s Beloved Pseudo Documentarian – it’s a question of doing the math – the Bannon Film opens in 10 theaters with an average gross per showing of $6,500, to the Moore Film of $4,623 in 962 theaters.

Move along, nothing to see here.

Most Ridiculous Review Title: From Entertainment Weekly Online: ”Sarah Palin's 'The Undefeated': We saw it so you don't have to!” Although being critical of the technical aspects of the film, the review didn’t dissolve into partisan baiting until the first paragraph, that said, it defied the Times Magazine report regarding the film having zero attendance on opening night in Orange County, CA, simply because the EW reviewer was at one of the screenings, and gives a somewhat different take on what actually occurred (standing ovations).

From Real Clear Politics: (Title: “Pro-Palin Film Expands Release”)

Bannon said that he intends eventually to bring the film to every market in the country by using an increasingly aggressive distribution strategy that will include streaming video, on-demand access, and a DVD release.

"We have been inundated with requests from around the country to have the film play in their market," ARC Entertainment CEO Trevor Drinkwater said in a press release. "Our expansion plan is being methodically analyzed and managed to allow the film to be viewed by the widest audience in the most effective manner."

While the average American considers any type of documentary to be akin to watching paint dry on the wall, the fact that Bannon’s film did so well in a limited number of cities (compared to other “documentary films of a political nature”), is, in itself a story, specifically when one considers the marketing strategy employed compared to similar genres’.